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We are entering the Post Search world, and I dont think companies are ready.

Industry 1.4K points 257 comments 2 months ago

With OpenAI and Googles recent updates, the Search Result is being replaced by the Generative Answer. This changes the fundamental economics of the internet. Companies that spent decades building SEO moats are watching them disappear overnight because they dont know how to optimize for Generative Engines. Is Optimization as we know it dead?

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We are entering the Post Search world, and I dont think companies are ready.

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